Wyoming Department of Corrections

Wyoming Department of Corrections

Campaign Summary

3-month recruitment campaign
Campaign dates: Jan 17, 2025 - Apr 16, 2025

694

candidates expressed interest in One or both Facilities:

  • Wyoming State Penitentiary (WSP)

  • Wyoming women’s Center (WWC)

84

Total applications in the 3-month recruitment campaign

8

Total Hires fROM All-Star Talent* so far

*(As of Apr 2025) with the delay in the hiring process, Weanticipate an increase in apps and hires in the future

44.8%

increase in application volume

(compared to pre-campaign #s)

9.5%

Conversion rate from application-to-hire

Vacancy rates dropped from 34% to 25% near the end of the 3-month campaign

Digital Ads

WDOC Social Media Ad
WDOC Social Media Ad
WDOC Social Media Ad

WDOC Promotional Video

WDOC Website Mockup

Landing Page

To launch the Wyoming Department of Corrections’ recruitment campaign, we built a landing page designed to inspire, inform, and convert. At the heart of the page is a powerful recruitment video produced by All Star Talent—featuring real officers, real stories, and a message that speaks directly to purpose-driven job seekers.

Custom photography captured on location adds visual authenticity, helping candidates picture themselves in the role and within the community. Clean layouts, focused messaging, and prominent calls to action ensure visitors stay engaged and move easily toward open positions.

Candidate Management System

All-Star Recruitment and Candidate Follow-Up System

  • Select one (or both) facility of interest

  • Continuous Email/Text reminder campaigns until the candidate applies

  • Virtual recruitment events

  • Digital campaign management and optimization

Virtual Recruitment Event

Live meeting on zoom to showcase culture & career

Attendance

WDOC’s Virtual Recruitment Event had a 27% attendance rate, a good showing for a first VRE.

Engagement

50 minutes

On average, participants stayed for 50 minutes over the duration of the VRE.

82% of attendees engaged with the VRE for 30 minutes or more, with 55% staying for 50 minutes or more.

Overall Engagement & Chats

Overall engagement for the VRE was consistent throughout the event. In the beginning of the meeting people introduced themselves, and towards the Q&A portion of the VRE, participants were asking questions in the chat.

37.5%

of hires attended the virtual recruitment event

We are All-Star Talent

We are All-Star Talent, the go-to firm for public sector recruitment. With decades of combined experience, we craft tailored solutions to address our clients' recruitment challenges. From research to recruitment events, marketing to website creation, we bring innovation and data-driven tactics to drive tangible results.

learn more about us

Have Questions With Promotion of Your Online Project?

Phone:
+1 916-209-0668
Email:
info@allstartalent.us
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