Campaign Summary
To support the San Francisco Police Department’s urgent hiring needs, we launched a comprehensive digital recruitment campaign focused on attracting qualified, diverse applicants. The strategy included targeted social media ads, a mobile-friendly recruitment website, and data-driven optimizations. By highlighting SFPD’s commitment to community policing, equity, and career advancement, the campaign generated strong engagement and helped drive a significant increase in applicant interest.
Recruitment Success at a Glance
4706 candidates from AST’s digital campaigns expressed interest in:
Entry Level Police Officer
Lateral Police Officer
Reserve Police Officer
1903 candidates who passed the prescreen and qualified
1034 total application*
*(As of May 2025) with the delay in the hiring process, we anticipate an increase in apps and hires in the future.
