San Francisco Police Department

Campaign Summary

To support the San Francisco Police Department’s urgent hiring needs, we launched a comprehensive digital recruitment campaign focused on attracting qualified, diverse applicants. The strategy included targeted social media ads, a mobile-friendly recruitment website, and data-driven optimizations. By highlighting SFPD’s commitment to community policing, equity, and career advancement, the campaign generated strong engagement and helped drive a significant increase in applicant interest.

Recruitment Success at a Glance

4706 candidates from AST’s digital campaigns expressed interest in:

  • Entry Level Police Officer

  • Lateral Police Officer

  • Reserve Police Officer

1903 candidates who passed the prescreen and qualified

1034 total application*

*(As of May 2025) with the delay in the hiring process, we anticipate an increase in apps and hires in the future.

Average of
570
candidates each month
conversion rate of
37%
from pre-screen to application

Digital Ads

sfpd ad
sfpd ad

Recrutiment Video

sfpd ad mockup

Opportunity-Focused Advertisements

1,474,241
Impressions
21,252
Clicks
sfpd landing page mockup

Landing Page

The JoinSFPD landing page repositions the department as a modern, mission-driven agency. Featuring a powerful recruitment video and authentic photography, the page puts real officers and real stories front and center.

Clear calls to action, streamlined navigation, and focused messaging guide candidates toward open roles and key info. The result is a high-impact, mobile-friendly entry point that drives engagement and builds trust from the first click.

All-Star Recruitment and Candidate Follow-Up System

1
Select a position of interest
2
Continuous Email/Text reminder campaigns until the candidate applies
3
Digital campaign management and optimization

We are All-Star Talent

We are All-Star Talent, the go-to firm for public sector recruitment. With decades of combined experience, we craft tailored solutions to address our clients' recruitment challenges. From research to recruitment events, marketing to website creation, we bring innovation and data-driven tactics to drive tangible results.

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