Nevada State Police

Campaign Summary

When Nevada State Police (NSP) partnered with All Star Talent, they were facing a familiar but critical challenge: strong ad spend but declining application volume. Despite a healthy $25,000 monthly budget, weekly candidate numbers hovered between 108–115, and there was growing concern about the quality and consistency of incoming leads.

Our mission was to pinpoint performance issues, refresh the creative strategy, and implement a media mix that delivered not just more candidates—but better ones.

12,963

Candidates expressed interest in one or more open positions

Challenge

NSP struggled to maintain consistent candidate volume and quality despite robust investment in digital advertising.

Weekly feedback flagged low application numbers and few qualified leads.
Much of the creative was outdated, and the performance of individual platforms remained unclear.
Meta campaigns were delivering large volumes of interest but converting at very low rates.

Our Approach

AST audited their media mix, creative assets, and funnel strategy to identify points of friction. Campaigns were refreshed, spend was redistributed toward higher-performing platforms, and new branded content was developed to improve engagement.

Budget Allocation | Google

Optimized platform allocation by shifting budget from underperforming Meta campaigns to Google Search andPerformance Max, where candidate quality and intent were significantly stronger.

Photo / Video Shoot

Executed a photo and video shoot to overhaul outdated landing pages and give the department a more authentic and professional digital presence.

Advertising Refresh

Refreshed stagnant ad creative and continuously tested messaging across channels. Despite a $5,000/month budget reduction, campaigns maintained or exceeded prior performance benchmarks.

Visual Storytelling

A fresh content shoot helped reposition Nevada State Police as a modern and professional agency—critical for building trust with potential candidates.
New photo and video assets now feature across all major platforms and their recruitment website.

2 officers in uniform in front of police carnevada state police badge Nevada state police badge on uniformmale officer in blue uniform in front of carfemale officer in front of car4 officers in uniformmale officer in uniform in front of car

Digital Ads

nevada state police social media ad
nevada state police social media ad
nevada state police social media ad
nevada state police landing page mockup

Landing Page

The Nevada Health landing page repositions the department as a compassionate, people-first agency committed to service and impact. Featuring a heartfelt recruitment video and genuine photography, the page highlights real employees and real stories from across Nevada.

Clear calls to action, simplified navigation, and purposeful messaging lead candidates directly to open roles and essential information. The result is a mobile-friendly, high-impact entry point that inspires engagement and builds trust from the very first visit.

RESULTS

Since launching the new strategy in April 2024, Nevada State Police has seen a dramatic turnaround:

Candidate Volume

~200

Candidates per week,
Up from ~110 per week pre-refresh

Application Volume

40%

Increase in Application Volume

Budget

20%

Budget reduced, witt no dip in performance

We are All-Star Talent

We are All-Star Talent, the go-to firm for public sector recruitment. With decades of combined experience, we craft tailored solutions to address our clients' recruitment challenges. From research to recruitment events, marketing to website creation, we bring innovation and data-driven tactics to drive tangible results.

learn more about us

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Email:
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