Missouri Department of Mental Health

Campaign Summary

To support the Missouri Department of Mental Health’s critical staffing needs, we executed a statewide digital recruitment campaign targeting a range of healthcare and support roles across seven facilities. The initiative combined geo-targeted social media ads, a centralized mobile-optimized recruitment website, and continuous data-driven refinements. By emphasizing DMH’s mission-driven work, supportive environment, and opportunities for professional growth, the campaign successfully increased visibility, engagement, and candidate interest across urban and rural regions.

Recruitment Success at a Glance

10,305
total Candidates from AST campaigns

Digital Ads

Missouri Department of Mental Health Ad
Missouri Department of Mental Health Ad 3
Missouri Department of Mental Health Ad 2

All-Star Recruitment and Candidate Follow-Up System

1
Select a position of interest
2
Continuous Email/Text reminder campaigns until the candidate applies
3
Digital campaign management and optimization

We are All-Star Talent

We are All-Star Talent, the go-to firm for public sector recruitment. With decades of combined experience, we craft tailored solutions to address our clients' recruitment challenges. From research to recruitment events, marketing to website creation, we bring innovation and data-driven tactics to drive tangible results.

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