Campaign Summary
To support the Missouri Department of Mental Health’s critical staffing needs, we executed a statewide digital recruitment campaign targeting a range of healthcare and support roles across seven facilities. The initiative combined geo-targeted social media ads, a centralized mobile-optimized recruitment website, and continuous data-driven refinements. By emphasizing DMH’s mission-driven work, supportive environment, and opportunities for professional growth, the campaign successfully increased visibility, engagement, and candidate interest across urban and rural regions.
Recruitment Success at a Glance
10,305
total Candidates from AST campaigns
