Louisiana Department of Public Safety and Corrections

Louisiana Department of Public Safety and Corrections

Campaign Summary

15,243
Candidates expressed interest in one or more LADOC facilities
69.7% increase in application volume
(compare to pre-campaign #S)
4,113
total applications in year one of recruitment campaigns
9,792
total applications from all-star talent
424
total applications northern & rural facilities
5,679
total applications in year two of recruitment campaigns
Map of Louisiana Department of Public Safety and Corrections facilities

Digital Ads

Louisiana Department of Public Safety and Corrections Ad image
Louisiana Department of Public Safety and Corrections Ad image
Louisiana Department of Public Safety and Corrections Ad image

LA DOC Commercial - Radio Ad

Louisiana Department of Public Safety and Corrections Website Mockup ImageLouisiana Department of Public Safety and Corrections CRM mockup

Statewide Recruiting

  • Select facility of interest

  • Continuous reminder campaigns until the candidate applies

  • Express hiring event campaigns

All-Star System

  • Captures candidate information

  • Pre-Screen for qualifications

  • Maintains interest through continuous outreach

Statewide recruitment unified all efforts to decrease all facility vacancies.

Express Hiring Events

LA DOC's Express Hiring Event (EHE) are a One-Stop Shop where candidates from our marketing campaigns can interview, apply, and receive a conditional offer of employment -- All in one day.

AST runs marketing campaigns to encourage and drive record-breaking attendance rates.

Louisiana Department of Public Safety and Corrections Event reminder mockup

Through marketing and promotion of the express hiring events, a collective sum of 622 attendees actively participated, resulting in 376 applications submitted on the event date. Results include:

  • 349 job offers

  • 60.5% conversion from attendees to applications on the event date

  • 92.8% conversion from applications to job offers

Attendees 622 Applications on Event Date 376 Offers 349
Attendees 622 Applications on Event Date 376 Offers 349

All-Star Talent's marketing efforts for LA DOC resulted in the department experiencing a 54% increase in applications.

In 2024, the department received another 15.7% increase of applications compared to 2023's performance. This result delivered at a significantly lower cost per applicant in 2023 and 2024 when compared to 2022.

We are All-Star Talent

We are All-Star Talent, the go-to firm for public sector recruitment. With decades of combined experience, we craft tailored solutions to address our clients' recruitment challenges. From research to recruitment events, marketing to website creation, we bring innovation and data-driven tactics to drive tangible results.

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