Berkeley Police Department

Campaign Summary

The Berkeley Police Department (BPD) faced familiar recruitment challenges—but with a unique obstacle: limited access to application data. Internal constraints prevented the HR team from sharing detailed applicant information, making CRM updates inconsistent and manual. This lack of visibility into the hiring funnel hindered attribution and optimization, forcing All Star Talent to approach the campaign from a candidate-focused perspective.

8,697

Candidates expressed interest in one or more open positions

Challenge

With application data largely unavailable, it was difficult to track conversion rates, pinpoint drop-off stages, or measure the direct impact of marketing efforts.

CRM updates were inconsistent and had to be done manually.
Limited insight into funnel performance made optimization more challenging.
Without reliable application data, proving ROI required alternative performance indicators.

Stratgegic Approach

AST shifted focus toward high-impact, candidate-facing strategies that could be controlled and measured without relying on internal data.

Berkeley PD Landing Page
Virtual Recruitment Events Promotion

Promoted quarterly virtual recruitment events to engage candidates in real time and support live Q&A for police officer positions.

Email Cadence flowchart
Deadline-Based Email Cadence

Launched email sequences that reminded candidates to apply ahead of eligibility cutoffs for written tests—improving urgency and follow-through.

application survey
Application Barrier Analysis

Sent application support surveys to identify drop-off points and uncover insights into why some candidates weren’t completing the process.

5 officers
Local Event Amplification

Used the CRM to drive awareness and RSVPs for Berkeley PD’s in-person seminars and information sessions—adding another touchpoint for candidates.

Digital Ads

Berkeley Police Department Recruitment Ad
Berkeley Police Department Recruitment Ad
Berkeley Police Department Recruitment Ad

RESULTS

Despite limited access to application data, candidate engagement improved significantly:

Application Volume

Weekly application volume increased following campaign adjustments

Reminder Email

Testing deadline reminder emails showed strong open and click-through rates

Virtual Recruitment Event

Virtual event registrations remained steady, sustaining candidate interest between hiring cycles

We are All-Star Talent

We are All-Star Talent, the go-to firm for public sector recruitment. With decades of combined experience, we craft tailored solutions to address our clients' recruitment challenges. From research to recruitment events, marketing to website creation, we bring innovation and data-driven tactics to drive tangible results.

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